Activity: sexshop since 2016, delivered to the European Union, headquarters Czech Republic, Prague
Specialization: BDSM, quality sensors, clinical sex (clinic), sex dolls
Quality segment: generally medium to high quality, for BDSM the lowest to high quality
Market share in the Czech Republic in 2018-19: 1 per mille
I am a co-owner of the Vladimír Koranda store. As a customer, I used to buy overpriced low-quality goods in the network of a branded sex shop and said to myself: "Damn, these things must cost less." I bought cheaper elsewhere, but I was still a mess. Most sex shops in Europe offer sex toys, often of fairground quality, including dangerous products at overpriced prices (for more see Sex Toy Museum). Poor quality and high prices of erotic toys are our main reasons for entering the business. We want to move the European sex toy market into the 21st century.
Quality technical, medical, sensual. Very low prices according to price / performance / added value criterion. Fair negotiations, good reputation. Minimal marketing, no annoying emails and maximum protection of your privacy at the expense of profit (see below).
Unusually low prices for sex toys, no discounts and promotions
Many people make irrational decisions when buying sex toys. In excitement, you give a sex toy much more than the real price or buy a poor quality product. Prohibition of advertising, presentation, need for confidentiality prevents the creation of a strong brand. All this makes the sex toys market fragmented, distorted. Expensive and poor quality products will also succeed.
The surcharge of European sex shops is normally 100-300% (much less in our sex shop). This does not correspond to the demands and risks of the business of sex shops. Erotic toys do not spoil, basically do not break down and can be stored easily and long. We want fair prices for you and we believe that in the long run customers will appreciate it and find their way to quality shops.
We offer identical sex toys from the same manufacturer for an average of 40-60% competition prices. Often even at lower prices than European wholesalers. For this reason, we do not have any discounts. Rather, we focus on our own distribution channels. Limited opening hours, smaller stocks, custom photos and distributions directly from manufacturers allow low costs and very low prices. Everything except hosting is done by only 2 people: web, legal matters, own photos, searching for goods around the world, testing and measurement (see below). We use free software.
Quality and fair action
Sexshop Extasica as one of the few does not sell products of poor quality for body cavities. E.g. hard anal beads, or venus balls ala ping pong balls on the thread. These are offered by almost all major European distributors except for the very expensive ones as Rimba. But Rimba also has a lot of PVC rebranded products from China under its brand. It is better to take a cucumber, belt or wooden spoon. For sale we do not approve sex toys of the lowest quality (for more see Sex Toy Museum) such as dangerous vaginal mirrors, poor quality handcuffs, poor quality pumps or inflatable devices (air leaks, does not hold shape). Nylon or plastic restraint belts with Velcro. In 2016, we found these dangerous products in all major sex shops in the Czech Republic without exception. Even one of the biggest Czech sex shops have been writing people on their website for months that this dangerous anal mirror cuts their mucous membranes. They still sold it anyway :). Such an approach in Europe is not an exception, but unfortunately the standard. We do not allow dangerous sex toys to sell, even at the cost of throwing away some goods. If we sell poor quality but safe toys in the sale, then for a fraction of the price with a loss and description of defects.
Since mid-2018, we have been withdrawing from the PVC segment and hard TPR dildos, which is still prevalent in the world and in China. In the category dildos we just want to pay more attention TPE and liquid silicone.
Only in the BDSM and clothing segments we also offer low quality sex toys made of PVC leather basically for effect and testing. Sexual BDSM toys made of genuine leather are significantly more expensive about 4-6x. This is a big leap, for example, when comparing the prices of quality and poor quality dildos or vibrators (2x).
The quality of the goods and fairness towards consumers in the Extasica sex shop is guaranteed by the editors magazinspotrebitele.czthat helps people in legal matters in everyday life for free. Rather than selling what most other sex shops, we prefer to leave the business. We are ahead of quality.
We are very pleased with customer reviews on the largest business portal of the Czech Republic Heureka.cz - rating 99% during the entire existence of the Extasica sexshop (the lowest customer rating was 90%). But we deactivated requests for Heureka sexshop reviews in 2018. Heureka review script took data from all customers, not just those from Heureka. Protecting your privacy (more in Privacy) is one of our highest priorities as far as possible. Other sexshops (95% sex shops in the Czech Republic) give Heureka customer data and rating. Some without the customer's knowledge, some by checking the box “get the Heureka questionnaire”. But they will fail to tell you that Heureka will receive your email, purchase information and other data. We cannot imagine such harassment to our customer, as well as revealing his identity or purchase content to another person.
Why do we have mostly sex toys from China and not from the USA or Europe?
Most of our equipment is from China. But the same applies to all major European distributors and of course to European sex shops, because few sex shops (including us Hong Kong 2018, Shang Hai 2019) alone visit foreign exhibitions and independently choose goods. 70% erotic goods are made in China and this trend strengthens. Not just because of the price, but paradoxically contrary to the established idea too because of quality. Extasica is even gradually diverts from reputable western goodsas it is of lower quality than well-selected non-branded Chinese. China has long played a major role not only in price, but also in technology, in terms of materials. For example Liquid silicone for vibrators is produced only in China, although it is technology purchased 2019 from Germany (at least from the Chinese brand Mrimin). In the West, it is simply not worth doing. Reputable Western companies like PipeDream and Doc Johnson offer 10, 20 years old products until people stop buying it for the expensive money. Mostly also produced in China. Typically Pipedream has poor quality PVC dildos and lagging TPE dildos and many other poor quality products from China under the PipeDream brand. Doc Johnson have excellent TPE Ultraskyn dildos and decent double layer PVC butt plugs, but very bad PVC dildos also made in China.
What we don't offer and why
Latex as a product with relatively increased hygiene and health risks (absence of ventilation, skin reactions). Latex replace the more natural, convenient and cheaper alternative (eg role playing, costumes, sex in different places, handcuffs, metal and leather garments). We perceive chemical stimulants, magnifying creams and other chemical products as unnatural and potentially harmful to health. We are not satisfied with the design of erotic clothing in any price category. There are no quality fucking machines on the market up to 400Eur and high quality horse or special dildos up to 100 Euros (we are developing both for the second half of 2020). We are withdrawing from the clothing segment due to the lack of quality products (clothing in lower quality can be chosen from thousands of pieces for aliexpress). For other things you didn't find with us, send a photo of the goods and we will price it without obligation.
Selection, quality testing of sex toys, description and photo shoot, fair approach
We are expanding the offer of goods quarterly. About 1 out of 100 products offered to us will be sold on the basis of quality, appearance, variability of use and price. We are looking for added value, something that for the same price is not available with other erotic aids or combinations thereof. There is no point in having handcuffs, hogtie cross, bed straps and other simple low-quality eye-catchers, if it can be (with us without surcharge) fully and safely replaced by a combination of high quality leather handcuffs and rope or stylish chain.
Products are tested before being put on offer (test methodology). It should not happen that you would buy erotic toys easily capable of causing injuries or abrasions (eg Velcro harnesses or insufficiently ground metal tools). Unlike our competitors, we often take pictures of our own goods so that you can view them in high resolution and real photos.
We describe advantages, disadvantages and alternative ways of using sex toys. If we do not like the new product, we do not try to sell it at full price - it goes straight to the sale. We compensate customers for errors.
Equally valuable to us is your negative feedback, which helps us move forward. Many companies, including successful customers, often do not want or implement them reluctantly. E.g. Heureka forces the seller to invent meaningless product names. Paypal is unable to replenish the Czech citizen's credit in dollars. Not to mention the Czech Post. We are always happy for your suggestions. We usually fill them in a few days and it will help everyone.
September 2016 start of the cheapest sexshop in the Czech Republic (smsexshop.cz), the first stone shop in the Czech Republic with silicone dolls
October 2018 and June 2019, discounting, improving and stabilizing the assortment, transition from smsexshop.cz to extasica.com
September 2019 Germany, Austria, Poland, Switzerland
November 2019 Erofest Praha
Slogan: Touch the toys before…
“Touch toys first” means: 1. Touch before buying in our store. 2. Touch before others, because we bring news from the world of sex toys among the first. 3. We touch erotic toys for you. We test them and let the best of you. 4. One should try some things before it's too late.
Is our business model - no advertising and prices better than wholesale - sustainable?
The traffic to our site is growing every year by 50%. Meanwhile, since 2016 we work for free and we finance the store rent from reserves. Maybe our prices are too low. Either in 1 or 2 years, we will increase our turnover over $ 10,000 per month, or we will be forced to raise prices by 50% to the level of competition and invest in advertising and professional photos. It is up to you customers whether you wish to keep this model. Recommend us to friends, film companies, blog, social networks or Google review.
Cooperation, quantity discounts