About us

Identification of the shop operator

Business name: Extasica s.r.o., registered office Družstevní ochoz 1378/21, 140 00, Prague, Czech Republic, commercial identification number (IČO): 14145120, tax identification number (DIČ) CZ14145120: entered in the Commercial Register of the Czech Republic by the Municipal Court in Prague, Case No C361088.

The address of the brick-and-mortar shop is Svatoslavova 554/1, 140 00 Prague 4 Nusle, Czech Republic. The Stone Shop is also a point of contact and a place for complaints and returns.

Activity:  sex shop, family business from 2016

Focus: BDSM, Dildos, Clinical Sex

Scope: European Union

How we are different

We test the erotic toys ourselves and only about 1 product out of 100 goes on sale.

We have consistent prices for sex toys 30 to 40% lower than the cheapest sex shops.

In our experience, sex shops typically offer low quality sex toys, including unsafe products at overpriced prices (see Museum of Sex Toys). You can check out the range of dildos, vibrators and BDSM products available in regular sex shops. The retail sex shops offer incredible fairground quality that you wouldn't get elsewhere at these prices. Yet quality in the sex toys market doesn't necessarily mean expensive. There is a lot to discover.

We are not satisfied with the offer of local European distributors and carefully select quality sex toys from all over the world with sufficient added value. This means sex toys, that cannot be replaced by a cheaper product of the same quality

That's why we only have about 1,000 products on offer for you, but selected from around 100,000 products from our suppliers. Some toys, however, are not found even in such a large group of suppliers, so we design them in cooperation with established manufacturers (see below).

Tips and recommendations are written from our own experience and in depth to help you and not as a marketing add-on with no added value.


Fair dealing, minimal marketing, no harassing emails, maximum protection of your privacy.

Unusually low prices

Our prices are on average 30-40% lower than the cheapest sex shops. Compared to expensive sex shops, we are 1/4 the price at the same quality or better. Sex shops normally buy from local distributors. We take 80-90% merchandise directly from the manufacturers. Therefore, we can often offer prices at the wholesale level or better.

In the Extasica sex shop, the average base markup on the purchase price is 85%. According to the 2015 annual report, the largest shop in the country, Erotic City, has an average mark-up to the purchase price of 265%, after discounts and sales, i.e. basic surcharge 300%. For other web sex shops, the standard markup is about 100-150%. The exception is the loop vibrators, where in all shops the markup is only 20-80 % (in ours about 40% - in vibrators we do not try to be more sticky, because there is a low margin already given by the market). The resulting markup to price with sales and discounts is only approx. 75% for us.

When buying a sex toy, many people make decisions in excitement - irrationally. So sex shops are getting away with it and will continue to get away with it, but that's not our direction. We want to deliver quality goods with high added value.

Third - our costs. Limited opening hours, free software, usually wholesale packaging (plain packaging) allow low costs. Thus also low prices. We spend only 10% of our turnover on advertising (the industry average is 20%). You, our customers and your recommendations, are our advertising.

Selection and testing

Erotic aids are mostly selected at world exhibitions (Hong Kong, Shang Hai) from direct suppliers. A smaller part of the selection is made on the Internet by manufacturers or distributors.  Of the sex toys reviewed by us for sale we only accept the 1% on the basis of quality, appearance, variability of use, price/performance ratio and added value. Added value means a feature that is not available for the same price in another sex toy or combination of sex toys. Closer article How to choose a sex toy.

Erotic aids are tested before being included in the offer (test methodology). We do not sell sex toys that can easily cause injuries or abrasions (e.g. harnesses with Velcro fasteners or insufficiently polished metal tools). You may be missing out on a lot of products that we don't like or don't rate as high quality, but you can be sure of quality.

In the category of dildos and pins from 2022 we offer only the highest quality TPE and liquid siliconewhen elsewhere hard PVC plastics, PVC gels, TPR and old hard medical silicone are the standard. Only in the BDSM segment we also leave the sexual aids of lower material quality (PVC leather). The prices of BDSM toys made of cheap leather are 1 / 5 or even 1 / 10 against BDSM toys made of quality leather.95% sex shops, unlike Extasica, do not offer quality BDSM toys at all. Closer article Sex Toy Materials.

We do not approve low quality sex toys for sale (see more Museum of Sex Toys) such as dangerous vaginal mirrors, poor quality handcuffs (which cut the hands), poor quality pumps or inflatable devices (leaking air, not holding their shape). Nylon or plastic restraint belts with Velcro fasteners. You can find these dangerous sex aids in the vast majority of sex shops. Even one reputable sex shop had people writing to their website for months that the dangerous anal mirror was cutting their mucous membranes. They kept selling it anyway :). This attitude is rather standard in sex shops, unfortunately. At Extasica sex shop we throw away dangerous sex toys. If we don't like a safe product, we don't try to sell it at full price - it goes straight to the sale with a description of the defects or negatives and for a fraction of the price.

Quality and critical information

300 professional reviews in the form of critical commentary on products. We describe the advantages, disadvantages and alternative uses of sex toys. If we find negatives of the product, we will describe them. We provide truthful and critical information in articles and descriptions of sex aids. That should be the standard, but it's not. For example, look to see if your sex shop includes the popular marketing nonsense about how the pump will lengthen your penis or how an enema is good for your health and cleansing your body. . .

We usually photograph the goods ourselves in high resolution and normal light. We do not edit photos.

Our Sex Museum It will show you a lot of low-quality toys that you should avoid.

Quality porn short stories are almost non-existent on the Internet. You can find a few here.

Developing your own toys

Design of erotic aids

We are working with five international sex toy manufacturers on the development. There are no high quality large silicone dildos on the market under 100 Euros, neither human or animal or fantasy. They are usually made only of PVC or vinyl, both materials being too hard for a large toy. We design these dildos ourselves and sell them for between 80 and 150 Euros from 2020. In addition, the standard market hardness of dildos is too high 15-30%. We have our dildos or custom-made dildos rebated in human tissue hardness 7.5HC or 7.5 % (more How to choose a sex toy).

We participated in the development of the ergonomic vaginal pump. We have some BDSM handcuffs, whips and harnesses made in finer genuine leather. We have had a safe o-ring made that is not available elsewhere on the market.By communicating directly with the manufacturers, we are able to advance the development of some products or identify qualitatively better features.

All our exclusive sex toys can be found in the category Extasica Design.

Privacy - We don't know our customers and we won't betray them

We delete all your data after 2 months from the order. Protecting your privacy (more in Privacy) to the absolute extent possible is one of our highest priorities.

Customer Reviews - Your Voice

Your review on Google, Heureka or elsewhere, they help us a lot and we are very grateful for them. We are also grateful for your trust, as we have the highest rating on Google (100%) and on Heureka in the industry. Heureka officially shows the rating only for the last 3 months - in our case 100%. The rating for the entire hostory is of higher telling value, which you have to calculate on your own. Extasica has 98.5%, i.e. approximately 3% better long-term rating than the next sex shop in the ranking.

We generally have very few reviews due to our strict privacy policy. We have deactivated requests for sex shop reviews on Heureka CZ from 2018 to 4/2022 to protect your privacy, as Heureka's terms and conditions were not in compliance with GDPR. Other sex shops (95% sex shops in the Czech Republic) have illegally shared customer data with Heureka and have many more ratings. Extasica succumbed here only at the end of 2023, and also applies pre-ticked consent for Heureka reviews. Apparently this doesn't bother the authorities or customers.

If you give us a rating on Heureka, Google or similar reference portals, it's very helpful.

Many companies, including successful ones, are often reluctant or uninterested in customer suggestions. For example, Paypal is unable to top up an EU citizen's credit in dollars. We usually implement your suggestions within a few days and it helps everyone. 


If we have information that the production of a product is less environmentally friendly, we will not include it or will remove it from sale. We supply most goods except vibrators in basic wholesale packaging - plastic bags. This saves on plastic cases or boxes and their shipping. Shipping is calculated according to volume. In addition to nature, this also saves you money. We use already used boxes for the transport of goods.

What we don't want to sell

Latex Latex can be replaced by more natural, comfortable and cheaper alternatives (e.g. role-playing, costumes, sex in different places, handcuffs, metal and leather garments). We see chemical stimulants, enhancement creams and other chemical products as unnatural and harmful to health (Poppers etc.). Viagra and its generics like Kamagra are not wanted and not allowed to be sold because of legislation. We are not happy with the design of erotic wear in any price category and are withdrawing from the segment. We have also withdrawn from condoms where the market is functioning adequately. Artificial vaginas and masturbators don't make sense to us (why: article here). We also withdrew from the silicone doll area, where it was multi-factorial. Frequent shipping damage, the low prices of lower quality (but not that much hotter) virgins on Aliexpress, and also our low beliefs about whether a silicone sex doll offers enough added value for its price.

Why do sex shops have mostly erotic equipment from China and not from the USA or Europe?

70% of erotic merchandise is made in China and this trend is getting stronger. Not only because of the price, but paradoxically, contrary to popular belief, also because of the quality. Extasica is even gradually moving away from reputable Western goods, as they are often of lesser quality than well-chosen non-branded Chinese erotic aids. China has long played a major role in the erotic hpompom segment not only in price, but in materials and technology. For example, Liquid silicone vibrators are only made in China, even though it is a technology purchased 2019 from Germany (at least with the Chinese brand Mrimin). It's simply not worth manufacturing in the west, and often not even the development. Reputable western companies like PipeDream or Doc Johnson offer 10, 20 year old products until people stop buying it for the expensive money. Most of them are also made in China. So most of the sex toys in our country and in European distributors and sex shops are from China, including the world's best-selling German brand Satisfyers.


September 2016 launch of the cheapest smsexshop.cz sexshop in the Czech Republic

2019 switch from smsexshop.cz to extasica.com, own suppliers from different parts of the world, delivery to EU, first exhibition Erofest Prague

2020 design and development of custom silicone fantasy and animal dildos

2022 Extasica is apparently the first mainstream sex shop in the EU to stop selling PVC, vinyl and (PVC) gel dildos